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Laura Biagiotti Parfums welcomes 2025 with two exceptional faces: Caterina Balivo, renowned Italian television host, and Rebecca Mir, German model and presenter, confirmed once again as the brand’s ambassador in Germany.

Both embody the role of contemporary muses in the evocative setting of Villa Parisi in Frascati, celebrating with elegance and personality the fragrances Roma, Roma Fiori Bianchi, and the new Aqve Romane collection. A tribute to the femininity, history, and beauty that define the Laura Biagiotti universe.

Welcome back Rebecca and a warm welcome to Caterina to the Laura Biagiotti Parfums family!

Follow the Instagram profiles of Laura Biagiotti Parfums, Caterina Balivo, and Rebecca Mir to discover every detail of this collaboration inspired by #ROMASSOLUTA #ROMANMUSE #MUSEDIROMA

Cecilia Rodríguez for Laura Biagiotti Parfums

Laura Biagiotti Parfums is pleased to present an exclusive collaboration with Cecilia Rodríguez, icon of elegance and contemporary style, followed by millions of fans. Already known for her participation in Laura Biagiotti’s fashion shows as an exclusive guest, Cecilia now becomes the protagonist of our Christmas campaign, bringing her unique charm unique in a series of exciting shots alongside our brand’s iconic fragrances: Roma and Roma Fiori Bianchi. In this collaboration, dedicated to the holiday gifting season, Cecilia interprets our holiday spirit, adding a touch of elegance and magic to the most special moments of the year.  

Thank you, Cecilia, for choosing to share with us a Christmas of elegance and timeless charm.

Rebecca Mir at Palazzo Brancaccio: the magic of Christmas by Laura Biagiotti Parfums

A meeting between dream and reality: the innate elegance of Rebecca Mir, former ambassador of Laura Biagiotti Parfums, joins the majesty of Palazzo Brancaccio, in the heart of Rome, to celebrate the most magical season of the year. Protagonist of the #CineRoma project, Rebecca had an unforgettable experience among the charms of one of the capital’s most prestigious locations. Here, history and modernity intertwine, offering a tale of pure beauty that pays homage to the art, culture and romance of the Eternal City. Rebecca interprets the spirit of the festivities with grace and style, enveloped in the magic of the Laura Biagiotti fragrances, to celebrate the pleasure of giving emotions. 

Don’t miss every detail of this collaboration: follow the Instagram profile of Laura Biagiotti Parfums and that of Rebecca Mir to immerse yourself in the beauty of our Christmas!

The talented Rebecca Mir, German model and TV host, participates in the #CINEROMA project representing Laura Biagiotti Parfums fragrances with her innate elegance.

To stay up to date, follow this collaboration on the Instagram profile Laura Biagiotti Parfums and on the profile of Rebecca Mir.

Welcome Rebecca to the Laura Biagiotti Parfums family!

A new project dedicated to the Eternal City and the iconic fragrances Roma and Roma Uomo.

The talents will explore the evocative places in Rome that have helped make the sets of world-renowned directors such as Anthony Minghella, Paolo Sorrentino, Ron Howard, and Woody Allen magical.

During the following months, they will have the opportunity to discover and bring to life some iconic scenes from the greatest movies in history, shot right in the Italian capital city.

To stay informed about this marvelous cinematic journey, follow the Laura Biagiotti Parfums Instagram profile and Alena Gerber, Celine Bethmann, and Andrej Mangold profiles.

With her natural elegance and passion for fashion, Marina perfectly represents the spirit of Roma, a classic contemporary scent inspired by the beauty and culture of the eternal city.

Welcome to the Laura Biagiotti Parfums family, Marina!