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Gold, the oldest precious metal, is a symbol of light and eternity, luxury and happiness.
Forever Gold For Her – the new flanker of Forever, the fragrance by Laura Biagiotti dedicated to women’s infinite capacity to love – possesses the captivating sensuality of a ray of sun on the skin.

An elegant olfactory score enclosed in an iconic gold bottle that evokes the symbol of infinity.

Laura Chiatti, former testimonial of Forever and Forever Touche d’Argent, is now also the face of the new Forever Gold For Her. This time, the actress is depicted in a refined gold dress that perfectly represents the ‘explosive’ power of femininity.

FOREVER GOLD FOR HER
The fragrance of light dedicated to women’s infinite capacity to love.
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Milan, May 26, 2021 – Last night, during the annual Accademia del Profumo awards ceremony, the jury of the renowned competition awarded Roma Uomo Green Swing as “Best Men’s Olfactive Creation.”

The event was also virtual and open to the public. The announcement of the winners was made for the first time as a short film inspired by Italian comedy: “Profumo di Premio” [The Scent of Awards] was transmitted as a preview last night on the Facebook and YouTube channels of Accademia del Profumo.

The short film tells the story of the union between Perfume and Cinema, a main theme of the Accademia del Profumo cultural projects for 2022. Its protagonists of the world of fragrances were the perfumes that won in their categories, including Roma Uomo Green Swing by Laura Biagiotti.
This victory, in the category dedicated to the best olfactive creations, reflects Angelini Beauty’s mission and values, and demonstrates the company’s commitment, creativity and passion in the design of its products.

Roma Uomo Green Swing is the fragrance that Laura Biagiotti dedicates to an active lifestyle: the new frontier of masculine elegance.

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Rome, 27 February 2022 – Laura Chiatti, the face for Laura Biagiotti Forever fragrance, was the special guest at the presentation of the Laura Biagiotti Fall-Winter 2022/23 collection. 

The dazzling Italian actress wore a red silk taffeta dress with draped sweetheart bodice and wide slit skirt, as well as the fragrance she is the global face of Laura Biagiotti Forever, which expresses women’s infinite lovingness.

The Eau de Parfum comes in a bottle shaped like a vertical symbol of infinity and belongs to the family of florals, chypre, and gourmand, with strong and conspicuous top notes such as Italian bergamot, vibrant heart such as lily-of-the-valley, violet, pralines and tuberose, and base notes as unchanging and reliable as a woman’s love. 

With “The Energy of Beauty” collection, Laura Biagiotti has staged the Energy of Beauty in motion in a fascinating and evocative location, the Centrale Montemartini, which is currently one of the most original museums in Rome. 

LAURA CHIATTI
Testimonial of the Laura Biagiotti Forever fragrance.

Rome, 13th September 2021 – Laura Chiatti, the face of the Laura Biagiotti fragrances Forever e Forever Touche d’Argent, participated in the Spring Summer 2022 fashion show Reinventing the Universe by Laura Biagiotti, held in the splendid setting of the MAXXI – National Museum of 21st Century Arts.

The beautiful Italian actress wore a splendid pink jacquard silk jumpsuit with a pinstripe-like micro logo motif and the Laura Biagiotti Forever fragrance, of which she is the worldwide testimonial, that expresses women’s infinite capacity to love.

Laura Biagiotti chose to present the collection at Maxxi, a temple of modernity, where the exhibition Casa Balla: dalla casa all’universo e ritorno [Balla House: from the home to the universe and back] is currently being shown. A journey through art with its tempo perfectly punctuated by fashion, it is almost a movement in unison that enhances the pace of changing beauty, where intuition and imagination become an important part of dressing creatively. The exhibition, of which Laura Biagiotti is the sponsor, presents a substantial body of works from the private collection of Laura and Lavinia Biagiotti Cigna and the Biagiotti Cigna Foundation, and will be open until November 21, 2021.

LAURA CHIATTI
the testimonial of the Laura Biagiotti fragrances Forever and Forever Touche d’Argent.

Biagiotti Group is pleased to announce that Italian Prime Minister Mario Draghi gifted Roma, the fragrance by Laura Biagiotti, to world leaders as Italy’s official present at the G7 of Carbis Bay in Cornwall, accompanied by a note:“See you in ROME at the G20 on October 30-31.”
The iconic Biagiotti fragrance, a product of Italian excellence that is considered a great classic on the international perfume scene, is entirely produced in Italy.
Biagiotti Group is deeply grateful and proud to have been able to offer a drop of Italianity to the world leaders of the G7.

Forever Touche d’Argent is the new Eau de Parfum by Laura Biagiotti that unveils the most mysterious side of femininity. Silver, symbolizing the moon, womanhood, and positive energies, acts as a magical mirror reflecting and amplifying the eternal present. In the visual campaign, the iconic Spanish Steps in Rome take on the ethereal beauty of a dream.

The brand ambassador, Laura Chiatti, already the face of Forever, dons a sumptuous Biagiotti evening gown in laminated satin. The dress gracefully drapes over her figure, supported by delicate straps embroidered with crystals, transforming her into a dreamlike figure—a modern depiction of a moon priestess.

Forever Touche d’Argent

The new Eau de Parfum dedicated to the most mysterious side of femininity.

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